Giving You Super Powers For Your Fitness Business.

Factory Forged breaks fitness businesses down to basic building blocks (like LEGOs) and tells you how to assemble them for success. Our team forges healthy communities, empowering smart teams and profitable business that get results. Get proven processes, gain laser-like focus, join a community of entrepreneurs and reprogram your brain for super-human ability.

Start NOW for free!

Success in business isn’t about lucky guesses or waving magic wands —effectiveness is rooted in cause and effect.

Factory Forged’s mission is to help fitness businesses hone in with laser-sharp focus on the smart actions that generate big reactions. We’re passionate about not only helping you build a profitable business, but also creating a healthy culture and a team that makes smart decisions with—and without—you. You’ll find our students adding value, optimizing systems and doing work—not talking on social media.

We help neurotic do-everything-fit-trepreneurs

This specimen represents 99% of entrepreneurs. They feed on shiny objects and noisy social media information. Their attention span is 14 seconds, plans rarely exceed the month at hand. So confused about what to do, they try doing everything to make sure they cover all the bases. They see business as a giant tangled knot of chaos.

Become laser-focused fit-trepreneurs

This specimen is rare, accounting for only 1% of entrepreneurs. They feed on value, clarity and efficiency. They have a laser focus that can stay on task for hours and their plans are long-term. You won’t find them on social media talking—they’re doing. They are deliberate and scientific. They see business clearly and always win.

Here’s how it works…

Factory Forged provides you with everything you need to be successful in forging a fitness business. 
No lecturing—we provide an environment and building blocks so you can build the business of your dreams and create the financial freedom and personal freedom you desire.

Forged Process

We turned the guesswork of starting/growing a fitness business into a forged science. Follow smart step-by-step instructions that are proven to work and track your progress using result-driven metrics.

Mental Reprogramming

We’ve crafted a new way to think about and view the fitness industry. Discover who you are, your interests, biases, habits and behavior patterns. Reprogram your brain for high performance and forge yourself and your business to new levels.

Fit-trepreneur Community

Your success is inextricable from those with whom you associate. To change your life, seek out those who’ve gone where you want to go—not those who are where you are now. Join an active community of fit-repreneurs. Collaborate. Get help. Practice enrollment calls. Grow your inner circle. Have fun!

Expert mentorship

No matter how good the training, you’ll always have questions. Get 24/7 access to fit-trepreneur experts in our Facebook group, a weekly livestream Q&A, and email.

Industry tested and proven results


We don’t provide you with certificates, degrees, credentials, badges or attendance awards.
We provide you with real business results: Customers, growth, profit, self-improvement and success.



Million In Revenue

Millionaire Students

4.9 Stars from 3,414 customer reviews
22% of reviews include the word “love”

No more stitching it together, we teach the full stack.

Most business coaches teach a specific skill, such as sales or marketing, creating clueless fit-trepreneurs who don’t grasp the whole solution. Want to not only last in the industry but actually forge a profitable, impactful and smart fitness business? You need to learn the “full stack” — five forged layers of consciousness stacking your success.


  1. Mental Awareness — Identity, purpose, discipline, beliefs
  2. Mental Clarity — Focus, plans, prioritization, problem solving
  3. Business Principles — Frameworks, concepts, mental models
  4. Business Disciplines — Strategy, product, marketing, sales
  5. Business Processes — Tools, systems, workflows, metrics

Learn everything, conquer anything

The building is only as tall as the foundation is strong enough to build on. We teach you
everything you need to succeed in the fitness business—today, tomorrow, in the future. And against any storm.

Business Fundamentals

Picking a niche, identifying problems, finding opportunities, market validation, pricing.

Product development

Designing, delivering and improving differentiated products customers love.


Getting your market’s attention, generating leads, appointments, and hot prospects ready to buy.


Talking to prospects, ethical persuasion, handling objections and enrolling them in their dreams.

Problem Solving

How to think clearly, solve problems quickly and see ten moves ahead with precision.

Accounting, Legal & Taxes

Incorporating your company, structuring it efficiently, doing your books, legal contracts, taxes.

Websites & Funnels

Creating websites, landing pages and funnels, all by yourself. Be better than experts, get it free!

Scaling & Automation

How to scale from 3 customers to $1m /year at break neck speed with systems/automation.

PPC Advertising & CRO

Creating Facebook ads, testing, scaling, split tests, conversion rate optimization, domination!

Management & Hiring

How to hire contractors and employees, management, culture, performance tracking.


How to manage your entire machine, systemize, optimize for efficiency, leverage technology.

You’re in good company

Thousands of people around the world have used Factory Forged  to start their own
fitness business, improve their knowledge, grow their existing business and change their life.

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